1 // Initial Meeting With Drew

Your initial meeting with Drew will ideally be at the property you are going to sell. At this meeting you will:

1. Get to know each other a bit. Discuss preferred communication styles and frequency.
2. Show Drew around your home and discuss what features you’ve enjoyed the most while living there.
3. Drew will explain his approach to selling and commitment to customer service.
4. Review the market analysis which has been prepared by Drew prior to the meeting. This will include the current market value range of your home.
5. Discuss the costs of selling your home and go through a seller’s net sheet to determine the approximate net equity you would receive upon selling. Drew will tell you how to save some money on expenses by providing a copy of documents from the time you initially purchased the property.

2 // second meeting with drew

This second meeting can be combined with your first meeting with Drew if desired. At this meeting you will:

1. Talk over your pricing strategy, a marketing plan, your selling timeline, the current market conditions, and more.
2. Update and review the Seller net equity sheet with the newly determined listing price.
3. Review and complete documents required by state of Tennessee to sell property.
4. Walk through the home with Drew for staging consultation to optimize the furniture and decorations already in your home.

3 // Staging, Prepping, Cleaning

Homeowners often live in a house one way and sell it in another way. In other words, it may be beneficial for you, the seller,  to do some organizing and rearranging to optimize your home’s appearance for the photo shoot and showings. As stated above, part of your meeting with Drew includes a staging consultation. The time between this consultation and the photo/video shoot is when you can take care of any of these preparatory needs. Don’t worry, most of Drew’s suggestions are very easy to do in a short amount of time and can potentially make you thousands of dollars when it is time to list your home.

4 // Pictures & Video

Drew will hire and meet a professional photographer at your property to take photos of your home. At this time Drew will record aerial video of the property as well a walk-through video of your home’s interior. This media will used in both print and online for your home’s marketing plan.

5 // Listing goes live

Drew will take care of many tasks on the day your home goes live for sale. He will:

1. Perform another market analysis just prior to going live with the listing to ensure that market conditions have not changed in the time between finalizing the home’s price and the listing going live.
2. Install a Gold Post “For Sale” sign on your property.
3. Publish the listing on the MLS in middle TN as well as 800+ other online sites including Zillow and Trulia.
4. Post the video tour on YouTube and other social media sites
5. Install a secure digital lockbox at your property in order for showings to begin.

6 // Showings take place

You will receive a phone call and/or text message from a Centralized Showing Service representative with a showing request for a particular date and time. You can accept, request a different time, or decline. When you accept a showing time, a licensed Realtor will bring their potential buyer to view your home. Sellers are encouraged to leave their property during the time of the showing in order for potential buyers to feel more comfortable and talk freely with their Realtor. Drew follows up with every Realtor who has shown your property in order to gauge their client’s interest level and get feedback on how the house showed. Drew compiles this feedback, analyzes the data for potential tweaks, and updates you after every day of showing.

7 // Review/negotiate offer(s)

Drew will review each offer in great detail with you. He will help you weigh all of the pros and cons and will help to you determine how to respond to an offer: whether it be to accept, counter, or reject. Negotiation means much more than going back and forth on the purchase price. Having a Realtor who understands all of the variables and thinks outside of the box when it comes to negotiating can go a long way for a seller to get a favorable contract.

8 // Handle “contract to close” events

“Contract to close” is the name generally given to the time period between accepting an offer and closing (i.e. completing) the sale. Drew will guide you through every step during this time of the home-selling process. These events include seeing that the buyer hits all of his/her contractual obligations/deadlines to apply for a mortgage, order an appraisal, deliver earnest money, and much more. This is also the period in which potential repairs to the house are negotiated with the buyer.  During this step in the process, Drew also helps to ensure that the title work and the buyer’s mortgage process stay on track to close on time.

9 // Closing

Drew and you will meet with the closing attorney to sign the documents, which will legally transfer the property to the new buyer as well as authorize the distribution of the funds to your mortgage company and to your bank account. If you have moved away from the area or cannot physically be present for the closing date, Drew can arrange a “mail-away” closing. Once the buyers have also closed their side of the transaction (which typically happens at a different time/location than the seller’s closing), funds will be distributed and the transaction will be “fully funded”. After all of this takes place, the sale is officially complete!